TY  - BOOK
AU  - Slade,Catharine
TI  - Creating a brand identity: a guide for designers 
SN  - 9781780675626 (pbk.) :
U1  - 658.8'27'0247416 23
PY  - 2016///
CY  - London
PB  - Laurence King Publishing
KW  - Branding (Marketing)
KW  - Commercial art
KW  - Graphic arts
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity
ER  -