TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global marketing
SN  - 9781292150765 (pbk.) :
U1  - 658.8'4 23
PY  - 2017///]
CY  - Boston
PB  - Pearson
KW  - Export marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - 'Global Marketing' reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing
ER  -