TY  - BOOK
AU  - O'Brien,Jonathan
TI  - Category management in purchasing: a strategic approach to maximize business profitability 
SN  - 9780749472306 (hbk.) :
U1  - 658.7'2 23
PY  - 2015///
CY  - London
PB  - KoganPage
KW  - Purchasing
KW  - Business logistics
N1  - Previous edition: 2012; Includes bibliographical references and index; Specialized
N2  - Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is a method of achieving effective supply management which delivers real value. Using case studies and practical examples, this book provides a clear definition and understanding of category management
ER  -