Category management in purchasing : a strategic approach to maximize business profitability /
Jonathan O'Brien.
- 3rd edition.
- 464 pages : illustrations ; 24 cm
Previous edition: 2012.
Includes bibliographical references and index.
Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is a method of achieving effective supply management which delivers real value. Using case studies and practical examples, this book provides a clear definition and understanding of category management.