O'Brien, Jonathan, 1967-

Category management in purchasing : a strategic approach to maximize business profitability / Jonathan O'Brien. - 3rd edition. - 464 pages : illustrations ; 24 cm

Previous edition: 2012.

Includes bibliographical references and index.

Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is a method of achieving effective supply management which delivers real value. Using case studies and practical examples, this book provides a clear definition and understanding of category management.

Specialized.

9780749472306 (hbk.) : £49.99 £148.79


Purchasing.
Business logistics.

658.7'2