Marom, Dan,  1979- <br/><br/>
Crowdfunding :  the corporate era / 
Dan Marom, Richard Swart & Kevin Berg Grell. 
 - 288 pages ;  22 cm 
<br/><br/> Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship - functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781783961610 (pbk.) :  £12.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises--Finance.<br/>Crowd funding.<br/>Electronic fund raising.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.1'5224