TY - BOOK AU - Jarrett,Kylie TI - Feminism, labour and digital media: the digital housewife T2 - Routledge studies in new media and cyberculture ; 33 SN - 9781315720111 (ebook) PY - 2016/// CY - New York PB - Routledge KW - Information society KW - Social aspects KW - Alienation (Social psychology) KW - Feminism KW - Social media KW - Media Studies KW - ukslc KW - Media studies KW - thema KW - Gender studies, gender groups KW - Gender studies: women & girls KW - Feminism & feminist theory KW - Sociology KW - Ethical & social aspects of IT KW - Graphical & digital media applications KW - lcsh N1 - Includes bibliographical references and index; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - There is a contradiction at the heart of digital media. We use commercial platforms to express our identity, to build community and to engage politically. At the same time, our status updates, tweets, videos, photographs and music files are free content for these sites. We are also generating an almost endless supply of user data that can be mined, re-purposed and sold to advertisers. As users of the commercial web, we are socially and creatively engaged, but also labourers, exploited by the companies that provide our communication platforms. How do we reconcile these contradictions? Feminism, Labour and Digital Media argues for using the work of Marxist feminist theorists about the role of domestic work in capitalism to explore these competing dynamics of consumer labour. It uses the concept of the Digital Housewife to outline the relationship between the work we do online and the unpaid sphere of social reproduction. It demonstrates how feminist perspectives expand our critique of consumer labour in digital media. In doing so, the Digital Housewife returns feminist inquiry from the margins and places it at the heart of critical digital media analysis UR - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781315720111 ER -