TY  - BOOK
AU  - Grosse,Robert E.
TI  - Emerging markets: strategies for competing in the global value chain 
SN  - 9780749474492 (pbk.) :
U1  - 658'.049 23
PY  - 2016///
CY  - London
PB  - KoganPage
KW  - Competition, International
KW  - International business enterprises
N1  - Includes bibliographical references and index; Specialized
N2  - Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, 'Emerging Markets' is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there
ER  -