Grosse, Robert E., <br/><br/>
Emerging markets :  strategies for competing in the global value chain / 
Robert Grosse. 
 - viii, 261 pages :  illustrations (black and white), maps (black and white) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Packed with in-depth case studies of multinationals from both sides of emerging markets, including Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA, 'Emerging Markets' is essential reading for anyone wanting to understand the new competitive landscape and how to maximise their business opportunities there. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749474492 (pbk.) :  £34.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition, International.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658'.049