TY  - BOOK
AU  - Shaw,Paul
TI  - Helvetica and the New York City subway system: the true (maybe) story 
SN  - 9780262015486 (hbk.) :
U1  - 686.2'24 22
PY  - 2011///
CY  - Cambridge, Mass., London
PB  - MIT Press
KW  - Helvetica type
KW  - New York (State)
KW  - New York
KW  - Subways
KW  - Signs and signboards
KW  - Lettering
KW  - Technology
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colours, and messages. This book tells the story of how typographic order triumphed over chaos
ER  -