Arts management : an entrepreneurial approach /
Carla Stalling Walter.
- 512 pages
Includes bibliographical references and index.
This is an upper division undergraduate and graduate level text that covers the principles of arts management. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organisations have to be entrepreneurial to thrive. Many cases and examples of successful arts organisations from the United States and abroad appear in every chapter.