Greenfield, James M.,  1936- <br/><br/>
Fundraising fundamentals :  a guide to annual giving for professionals and volunteers / 
 Fund-raising fundamentals 
James M. Greenfield. 
 - 2nd edition. 
 - New York :  Wiley,  c2002. 
 - xxii, 578 p. ;  24 cm. 
 - The AFP/Wiley fund development series .
<br/><br/> Previous ed.: published as Fund-raising fundamentals. 1994. 
<br/><br/>Includes bibliographical references (p. 561-569) and index. 
<br/><br/> Greenfield provides a comprehensive step-by-step guide to the fundamentals of fundraising, with practical advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. 
<br/><br/><label>ISBN: </label>9780471209874 (hbk.) :  £21.50 0471209872 (hbk.) :  £21.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising.<br/>Nonprofit organizations--Finance.
<br/><br/><label>Dewey Class. No.: </label>361.7'0681