TY - BOOK AU - Botting,Nina AU - Norton,Michael AU - Adams,Anna ED - Directory of Social Change (Organization) TI - The complete fundraising handbook SN - 9781906294571 (pbk.) : U1 - 361.7'0681 23 PY - 2012/// CY - London PB - Directory of Social Change KW - Fund raising KW - Society KW - eflch N1 - Previous ed.: 2007; Includes bibliographical references and index; Specialized N2 - This volume gives a thorough overview of the strategies, skills and techniques needed by those who raise money for charity. It contains case studies of successful fundraising, and contains new material on direct marketing ER -