Botting, Nina.

The complete fundraising handbook. - 6th edition. Nina Botting Herbst and Michael Norton ; contributors, Anna Adams ... [et al.]. - London : Directory of Social Change, 2012. - xxii, 472 p. : ill. ; 25 cm.

Previous ed.: 2007.

Includes bibliographical references and index.

This volume gives a thorough overview of the strategies, skills and techniques needed by those who raise money for charity. It contains case studies of successful fundraising, and contains new material on direct marketing.

Specialized.

9781906294571 (pbk.) : No price 1906294577 (pbk.) : No price


Fund raising.
Society.

361.7'0681