TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media analysis techniques
SN  - 9781452261355 (pbk.) :
U1  - 302.2'3'01 23
PY  - 2014///]
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Philosophy
N1  - Previous edition: 2012; Includes bibliographical references and index; Specialized
N2  - Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this fifth edition will help students to understand crucial concepts
ER  -