Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - 5th edition. 
 - xvii, 238 pages :  illustrations (black and white) ;  24 cm 
<br/><br/> Previous edition: 2012. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this fifth edition will help students to understand crucial concepts. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452261355 (pbk.) :  £38.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.
<br/><br/><label>Dewey Class. No.: </label>302.2'3'01