Arnhold, Ulrike, <br/><br/>
User Generated Branding :   Integrating User Generated Content into Brand Management / 
Ulrike Arnhold. 
 - 2010 edition. 
 - 451 pages :  illustrations (black and white) 
 - Innovatives Markenmanagement .
<br/><br/> From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix. 
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<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9783834988577 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Business & Management<br/>Sales & marketing<br/>Management & management techniques
<br/><br/><label>Index Terms--Genre/Form: </label>