TY  - BOOK
AU  - Arnhold,Ulrike
TI  - User generated branding: integrating user generated content into brand management 
T2  - Gabler research : Innovatives markenmanagement
SN  - 3834923249 (paperback)
AV  - HF5415.1255 .A76 2010
U1  - 658.8270285 23
PY  - 2010///
CY  - Wiesbaden
PB  - Gabler
KW  - Branding (Marketing)
KW  - User-generated content
N1  - Includes bibliographical references
ER  -