Arnhold, Ulrike, <br/><br/>
User generated branding :  integrating user generated content into brand management / 
Ulrike Arnhold ; with a preface by Christoph Burmann. 
 - 1st Edition 
 - xxviii, 451 pages :  illustrations ;  21 cm 
 - Gabler research : Innovatives markenmanagement .
 - Gabler research.  Innovatives markenmanagement. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>3834923249 (paperback) 9783834923240 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>User-generated content.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .A76 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8270285