TY  - BOOK
AU  - Zager,Michael
TI  - Writing music for commercials: television, radio, and new media 
SN  - 9780810884106 (pbk.) :
U1  - 781.5'413 23
PY  - 2015///
CY  - Lanham
PB  - Rowman & Littlefield Publishers
KW  - Music in advertising
KW  - Instruction and study
KW  - Television advertising
KW  - Radio advertising
KW  - Internet advertising
N1  - Specialized
N2  - In 'Writing Music for Commercials', professor, composer, arranger and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business
ER  -