TY - BOOK AU - Dodgson,Mark AU - Gann,David TI - Innovation: a very short introduction T2 - Very short introductions SN - 9780199568901 (pbk.) : U1 - 338'.064 22 PY - 2010/// CY - Oxford PB - Oxford University Press KW - Technological innovations KW - Economic aspects KW - Social aspects N1 - Includes bibliographical references and index N2 - What is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years ER -