TY  - BOOK
TI  - Managing creativity and innovation
T2  - Harvard business essentials
SN  - 9781591391128 (pbk.) :
U1  - 658.5'14 21
PY  - 2003///
CY  - Boston, Mass.
PB  - Harvard Business School
KW  - Technological innovations
KW  - Management
KW  - New products
KW  - Creative ability
N1  - Includes bibliographical references (p. 163-165) and index; Specialized
N2  - Offering insight into the manager's role in sparking creativity and innovation in the organization, this text discusses the most effective methods for bringing innovations to market
ER  -