Solomon, Michael R., <br/><br/>
Marketing :  real people, real decisions / 
Solomon, Marshall, Stuart, Barnes, Mitchell. 
 - Second European edition. 
 - xxvi, 632 pages :  illustrations (black and white, and colour) ;  27 cm 
<br/><br/> Previous edition: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution? 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780273758167 (pbk.) :  £40.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8