TY  - BOOK
AU  - Ratneshwar,S.
AU  - Mick,David Glen
AU  - Huffman,Cynthia
TI  - The why of consumption: contemporary perspectives on consumer motives, goals, and desires 
T2  - Routledge interpretive marketing research
SN  - 9780415316170 (pbk.) :
U1  - 658.8'342 21
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Consumer behavior
KW  - Consumers
KW  - Research
N1  - Originally published: 2000; Includes bibliographical references and index; Specialized
N2  - In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation
ER  -