Tidd, Joseph,  1960- <br/><br/>
Strategic innovation management / 
Joe Tidd and John Bessant. 
 - xviii, 417 pages :  illustrations (colour) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Tidd and Bessant's 'Managing Innovation' was originally written for MBA and Masters in Management level courses and feedback from reviewers has indicated a growing need for a briefer, simplier version that would be appropriate for the growing number of undergraduate courses taken by non-business majors. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781118457238 (pbk.) :  £36.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Technological innovations.<br/>Strategic planning.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.4'063