TY  - BOOK
AU  - Chadha,Radha
AU  - Husband,Paul
TI  - The cult of the luxury brand: inside Asia's love affair with luxury 
SN  - 9781857886351 (pbk.) :
U1  - 658.8'27'095 23
PY  - 2015///
CY  - London
PB  - Nicholas Brealey Publishing
KW  - Brand name products
KW  - Asia
KW  - Luxuries
KW  - Business and Management
KW  - eflch
KW  - ukslc
KW  - Social conditions
KW  - 21st century
N1  - Originally published: 2006; Specialized
N2  - This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand
ER  -