Austin, Erica Weintraub, <br/><br/>
Strategic public relations management :  planning and managing effective communication campaigns / 
Erica Weintraub Austin and Bruce E. Pinkleton. 
 - 3rd edition. 
 - 1 volume :  illustrations. 
 - Routledge communication series .
 - Routledge communication series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The authors help readers move from a tactical public-relations approach to a strategic management style. The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780415517690 (pbk.) :  £46.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Management.<br/>Strategic planning.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.2