TY  - BOOK
AU  - Danesi,Marcel
TI  - Why it sells: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys 
SN  - 9780742555440 (cloth : alk. paper)
AV  - HF5823 .D255 2007
U1  - 658.8001/9 22
PY  - 2008///
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Advertising
KW  - Marketing
KW  - Consumer behavior
KW  - Brand name products
KW  - Signs and symbols
N1  - Includes bibliographical references and index
ER  -