Wynn, Jonathan R., <br/><br/>
Music/city :  American festivals and placemaking in Austin, Nashville, and Newport / 
Jonathan R. Wynn. 
 - 336 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Austin's famed South by Southwest is far more than a festival celebrating indie music. It's also a big networking party that sparks the imagination of hip, creative types and galvanizes countless pilgrimages to the city. Festivals like SXSW are a lot of fun, but for city halls, media corporations, cultural institutions, and community groups, they're also a vital part of a complex growth strategy. In Music/City, Jonathan R. Wynn immerses us in the world of festivals, giving readers a unique perspective on contemporary urban and cultural life. Wynn tracks the history of festivals in Newport, Nashville, and Austin, taking readers on-site to consider different festival agendas and styles of organization. It's all here, from the musician looking to build her career to the mayor who wants to exploit a local cultural scene. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780226305523 (pbk.) :  £21.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Music festivals--United States.<br/>Music festival attendees--United States.<br/>Music.<br/>Music.
<br/><br/><label>Dewey Class. No.: </label>780.7'873