TY  - BOOK
AU  - Spies,Marco
TI  - Branded interactions: creating the digital experience 
SN  - 9780500518175 (hbk.) :
U1  - 658.8'7 23
PY  - 2015///
CY  - London
PB  - Thames & Hudson
KW  - Internet marketing
KW  - Branding (Marketing)
KW  - Social media
KW  - Economic aspects
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace
ER  -