McKeever, Mike P.,

How to write a business plan / Mike P. McKeever. - 12th edition. - 324 pages : illustrations (black and white) ; 23 cm

Previous edition: 2012. Includes index.

Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals.

Specialized.

9781413320787 (pbk.) : No price No price


Business planning.
New business enterprises--Finance.
Small business--Finance.
Business and Management.
Business and Management.

658.1'5224