TY  - BOOK
AU  - Raymond,Martin
TI  - The trend forecaster's handbook
SN  - 9781856697026 (pbk.) :
U1  - 658.5'75 22
PY  - 2010///
CY  - London
PB  - Laurence King
KW  - New products
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
KW  - Motivation research (Marketing)
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - 'The Trend Forecasters Handbook' is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques
ER  -