Posner, Harriet, <br/><br/>
Marketing fashion :  strategy, branding and promotion / 
Harriet Posner. 
 - 2nd edition. 
 - 240 pages :  illustrations (black and white, and colour) ;  26 cm 
<br/><br/> Previous edition: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781780675664 (pbk.) :  £24.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Fashion merchandising--Case studies.<br/>Beauty and Fashion.<br/>Beauty and Fashion.
<br/><br/><label>Dewey Class. No.: </label>391'.00688