Jobling, Paul, <br/><br/>
Advertising menswear :  masculinity and fashion in the British media since 1945 / 
Paul Jobling. 
 - xiv, 254 pages :  illustrations (black and white) ;  24 cm. 
 - Dress and fashion research .
 - Dress and fashion research. .
<br/><br/> Originally published: 2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781474254465 (pbk.) :  £19.99  No price  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Men's clothing--History--Great Britain--20th century.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.1'9687'08110941