TY  - BOOK
AU  - Brace,Ian
ED  - Market Research Society.
TI  - Questionnaire design: how to plan, structure and write survey material for effective market research 
T2  - Market research in practice
SN  - 9780749467791 (pbk.) :
U1  - 658.8'3 23
PY  - 2013///
CY  - London
PB  - KoganPage
KW  - Marketing research
KW  - Methodology
KW  - Questionnaires
KW  - Design
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Published in association with the Market Research Society; Previous edition: 2008; Includes bibliographical references and index; Specialized
N2  - Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
ER  -