Brace, Ian,  1949- <br/><br/>
Questionnaire design :  how to plan, structure and write survey material for effective market research / 
Ian Brace. 
 - 3rd edition. 
 - 288 pages :  illustrations (black and white) ;  24 cm. 
 - Market research in practice .
 - Market research in practice. .
<br/><br/> Published in association with the Market Research Society.  Previous edition: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749467791 (pbk.) :  £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.<br/>Questionnaires--Design.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'3