TY  - BOOK
AU  - Sugar,Alan
TI  - Alan Sugar - unscripted: my ten years in telly
SN  - 9781509803064 (hbk.) :
U1  - 338'.04'092 23
PY  - 2015///
CY  - London
PB  - Macmillan
KW  - Sugar, Alan,
KW  - Apprentice (Television program)
KW  - Entrepreneurship
KW  - Industry
KW  - eflch
KW  - ukslc
N1  - Includes index
N2  - As the star of the award-winning BBC series 'The Apprentice', Alan Sugar has won millions of fans who tune in to watch his mix of business wisdom, witty putdowns and ability to cut straight through bullshit. But how did the famously straight-talking entrepreneur end up fronting one of our most successful and long-running shows, and why were some of his biggest challenges during his 10 years in television to be found outside the boardroom and off camera? In his new book, he reveals all this and more as he embarks on a new and sometimes bewildering career
ER  -