TY - BOOK AU - Sugar,Alan TI - What you see is what you get: my autobiography SN - 9780330520478 (pbk.) : U1 - 338'.04'092 22 PY - 2011/// CY - London PB - Pan KW - Sugar, Alan, KW - Businessmen KW - Great Britain KW - Biography KW - Entrepreneurship KW - eflch N1 - Originally published: London: Macmillan, 2010; Includes index N2 - Born in 1947 and brought up on a council estate in Clapton, Hackney, Alan Sugar rose to become one of Britain's most successful entrepreneurs. In this book he describes his varied business career, as well as TV appearances on The Apprentice ER -