Doyle, Gillian, <br/><br/>
Understanding media economics / 
Gillian Doyle. 
 - 2nd edition. 
 - xii, 216 pages :  illustrations (black and white) ;  25 cm 
<br/><br/> Previous edition: 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Explaining the basic concepts relevant to the study of media economics, Gillian Doyle considers the key industrial questions facing the media industries whilst relating economic theory to media business practices. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781412930772 (pbk.) :  £19.99 9781412930765 (hbk.) :  £60.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.<br/>Industry.<br/>Industry.
<br/><br/><label>Dewey Class. No.: </label>338.4'330223