TY  - BOOK
AU  - Ziakas,Vassilios
TI  - Event portfolio planning and management: a holistic approach 
T2  - Routledge advances in event research series
SN  - 9780415526715 (hbk.) :
U1  - 394.2'068 23
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Special events
KW  - Planning
KW  - Management
KW  - City promotion
KW  - Customs and Folklore
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - Cities and regions around the world increasingly capitalise on a series of events aimed at optimising their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book explores how managers and host communities can synergise sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes
ER  -