TY  - BOOK
AU  - Cova,Bernard
AU  - Kozinets,Robert V.
AU  - Shankar,Avi
TI  - Consumer tribes
SN  - 9780750680240 (pbk.) :
U1  - 658.8342 22
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Market segmentation
KW  - Consumer behavior
N1  - Originally published: Butterworth-Heinemann, 2007; Includes bibliographical references and index
ER  -