Consumer tribes / 
edited by Bernard Cova, Robert Kozinets, Avi Shankar. 
 - London :  Routledge,  2011. 
 - xvii, 339 p. :  ill. ;  24 cm. 
<br/><br/> Originally published: Butterworth-Heinemann, 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750680240 (pbk.) :  £24.99 0750680245 (pbk.) :  £24.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA726154  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342