TY  - BOOK
AU  - Dowson,Ruth
AU  - Bassett,David
ED  - Chartered Institute of Public Relations,
TI  - Event planning and management: a practical handbook for PR and events professionals 
T2  - PR in practice
SN  - 9780749471392 (pbk.) :
U1  - 659.2 23
PY  - 2015///
CY  - London
PB  - KoganPage
KW  - Public relations
KW  - Special events
KW  - Management
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - At head of title: CIPR; Includes bibliographical references and index; Specialized
N2  - The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event
ER  -