TY  - BOOK
AU  - Horberry,Roger
AU  - Lingwood,Gyles
TI  - Read me: ten lessons for writing great copy 
SN  - 9781780671819 (pbk.) :
U1  - 659.1'32 23
PY  - 2014///
CY  - London
PB  - Laurence King Publishing
KW  - Advertising copy
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book
ER  -