Ferrier, Adam, <br/><br/>
The advertising effect :  how to change behaviour / 
Adam Ferrier with Jennifer Fleming. 
 - xviii, 213 pages :  illustrations ;  23 cm.. 
<br/><br/>Includes bibliographical references. 
<br/><br/>pt. 1. Which behaviour to change? The dark arts : an overview of advertising Definition : identifying the behaviour you want to change Thoughts, feelings, and actions : using action to change behaviour Action spurs : sometimes we need a little kick pt. 2. Motivation action spurs Reframing : it's not what you say, it's how you say it Evocation : can you feel it? Collectivism : everyone else is doing it Ownership : what do you think? Play : the world is a game Utility : no more empty promises? Modelling : monkey see, monkey do pt. 3. Ease action spurs Skill up : Stop the "I don't know how" Eliminate complexity : knock down the hurdles Commitment : how a small request leads to a bigger agreement pt. 4. How to be good Using your powers for good. 
<br/><br/><label>ISBN: </label>9780195593921 (paperback) 0195593928 (paperback) 
<br/><br/><label>Source: </label> 253 Normanby Road South Melbourne VIC 3205 
<br/><br/><label>LCCN: </label>2014469227 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016707500  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumer behavior.<br/>Branding (Marketing)<br/>Influence (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5822  / .F47 2014 
<br/><br/><label>Dewey Class. No.: </label>659.1019