TY - BOOK AU - Heath,Robert TI - Seducing the subconscious: the psychology of emotional influence in advertising SN - 9780470974889 (hbk.) : U1 - 659.1'019 23 PY - 2012/// CY - Chichester PB - Wiley-Blackwell KW - Advertising KW - Psychological aspects KW - Business and Management KW - eflch N1 - Includes bibliographical references and index; Specialized N2 - Heath uses approaches from experimental psychology and cognitive neuroscience to outline a theory of the subconscious influence of advertising in its audience's lives. In addition Heath also addresses how advertising is evolving, noting especially the ethical implications of its development ER -