Heath, Robert,  1947- <br/><br/>
Seducing the subconscious :  the psychology of emotional influence in advertising / 
Robert Heath. 
 - Chichester :  Wiley-Blackwell,  2012. 
 - xi, 248 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Heath uses approaches from experimental psychology and cognitive neuroscience to outline a theory of the subconscious influence of advertising in its audience's lives. In addition Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780470974889 (hbk.) :  £19.99 0470974885 (hbk.) :  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.1'019