Percy, Larry. <br/><br/>
Strategic advertising management / 
Larry Percy, Richard Rosenbaum-Elliott. 
 - 4th edition. 
 - Oxford :  Oxford University Press,  c2012. 
 - xxiii, 389 p., xx p. of plates :  ill. (chiefly col.) ;  25 cm. 
<br/><br/> Previous ed.: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780199605583 (pbk.) :  £38.99 0199605580 (pbk.) :  £38.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising--Management.<br/>Strategic planning.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>659.1