TY  - BOOK
AU  - Millman,Debbie
TI  - Brand Bible: the complete guide to building, designing, and sustaining brands 
SN  - 9781592537266 (pbk.) :
AV  - HF5415.1255 M548 2012
U1  - 658.827 23
PY  - 2012///
CY  - Beverly, Mass.
PB  - Rockport Publishers
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Formerly CIP; Includes bibliographical references and index
ER  -