Millman, Debbie.

Brand Bible : the complete guide to building, designing, and sustaining brands / Complete guide to building, designing, and sustaining brands edited by Debbie Millman ; Rodrigo Corral Design. - Beverly, Mass. : Rockport Publishers, c2012. - 312 p. : col. ill. ; 25 cm.

Formerly CIP.

Includes bibliographical references and index.

9781592537266 (pbk.) : £30.00 159253726X (pbk.) : £30.00 9781610581981 (ebook)

2011040806

GBB1C1811 bnb


Branding (Marketing)
Brand name products.

HF5415.1255 / M548 2012

658.827