TY  - BOOK
AU  - Rowles,Daniel
TI  - Digital branding: a complete step-by-step guide to strategy, tactics and measurement 
SN  - 9780749469955 (pbk.) :
U1  - 658.8'27 23
PY  - 2014///
CY  - London
PB  - KoganPage
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes index; Specialized
N2  - 'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns
ER  -